The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences
By Thomas P. Novak, Donna L. Hoffman, Adam Duhachek. 2003
736 citations recorded by the source corpus.
View Paper: https://www.semanticscholar.org/paper/c62c31045acd538d663a0c3e1b213e23665bafcb
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
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Citations in the corpus
- Online grocery shopping: the impact of shopping frequency on perceived risk (2016, background): “…prior studies which tend to find that consumer anxiety and other forms of negative effects, such as loss of control (Novak, Hoffman, and Yung 2000; Novak, Hoffman, and Duhachek 2003), can lead to higher perceptions of risk (Weber, Malhotra, and Murnighan 2004), but the presence of trust can help…”
- Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage (2013, methodology): “Online browsing behavior has often been associated with seeking sensory stimulation and experiences from web use, consistent with the flow theory (Cotte et al. 2006, Moe 2003, Novak et al. 2003, Pace 2004).”
- Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization (2014, methodology): “Flow experience is measured with four items from Novak et al. (2003) and Chang (2013).”
- Can A Retail Web Site be Social? (2007, result): “Previous studies have shown mixed results regarding whether flow would be more likely to occur during exploratory online search or goal-directed search (Novak, Hoffman, and Duhachek 2003; Novak, Hoffman, and Yung 2000).”
- Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases (2020, methodology): “…of emotive and social aspects during the hedonic shopping process highlighted by prior research in the H/U domain (Arnold and Reynolds 2003; Novak, Hoffman, and Duhachek 2003) and support the notions that social media is more effective for viral marketing of hedonic products (Berger and…”