Can A Retail Web Site be Social?

By Liz C. Wang, Julie Baker, Judy A. Wagner, Kirk L. Wakefield. 2007

686 citations recorded by the source corpus.

Subfields: Marketing, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/310440118d4a76b748f1264747d95e4d8065361d

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Citations in the corpus

On being attractive, social and visually appealing in social media: The effects of anthropomorphic tourism brands on Facebook fan pages (2018, background): “Second, we extend the evidence that online settings can elicit social response from users, demonstrating that this behavioural response is not limited to regular and e-commerce websites (Wang et al., 2007), being also found in social media fan pages.”
Still work and/or fun? Corroboration of the hedonic and utilitarian shopping value scale (2020, background): “the succeeding discussion focuses on the most relevant results for online context: pleasure, arousal, satisfaction, word-of-mouth, repatronage intentions, and flow (Atulkar & Kesari, 2017; Jones et al., 2006; Overby & Lee, 2006; Stoel et al., 2004; Wang et al., 2007).”
Chatbot advertising effectiveness: When does the message get through? (2019, background): “the likelihood and willingness to buy the products offered in the chatbot advertisement and recommend it to others (Baker et al., 2002; L. C.; Wang et al., 2007).”
Virtual Customer Service Agents: Using Social Presence and Personalization to Shape Online Service Encounters (2014, background): “Most of these tools, however, only to some extent incorporate two characteristics that traditionally have been labeled key in delivering successful service encounters: feelings of social presence and a sense of personalization ∗Accepted by previous editor Maria Bakardjieva Journal of…”
Donate Time or Money? The Determinants of Donation Intention in Online Crowdfunding (2019, background): “” Intimacy refers to the closeness individuals feel to similar users, and immediacy refers to the psychological distance among similar users [40].”
Creating Effective Online Customer Experiences (2018, background): “…experience goes beyond cognitive (informativeness) and affective (entertainment) dimensions typically conceptualized in extant research (Novak, Hoffman, and Yung 2000) and also includes social (social presence; Wang et al. 2007) and sensory (sensory appeal; Jiang and Benbasat 2007a) dimensions.”
Physical and social atmospheric effects in hedonic service consumption: customers' roles at sporting events (2012, background): “Wang, Baker, Wagner, and Wakefield ( 2007 ) found that the effects of customers' affective states during consumption on their behavioural loyalty are mediated by functional and hedonic values.”
Watch Your Tone: How a Brand's Tone of Voice on Social Media Influences Consumer Responses (2018, background): “…more recent studies have shown that the online experience with brands is shaped by the hedonic value the consumers obtain, for example, from the website's interactivity (Merle, Sénécal, and St-Onge 2012), socialness (Wang et al. 2007) and perception of flow (Sénécal, Gharbi, and Nantel 2002).”