The Differential Effects of Online Word-of-Mouth and Critics’ Reviews on Pre-release Movie Evaluation

By Anindita Chakravarty, Yong Liu, Tridib Mazumdar. 2010

252 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c151cbc0b2cce5865c958eb0f1f589847cd75005

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Literature and Literary Theory

1. Lotte M. Willemsen
2. G. van Noort

In Sociology and Political Science

1. Lotte M. Willemsen
2. G. van Noort
3. Elyria Kemp

Citations in the corpus

• Developing Affective Brand Commitment through Social Media (2013, background): “The consumer becomes an " evangelist " for the brand and spreads positive word-of-mouth about the brand as well as recruits others to become purchasers and users of the brand [Thompson et al. 2006; Chakravarty et al. 2010].”
• Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies (2014, unknown): “Differential effects for positive and negative MWOM Research on WOM has reported differential effects for positive and negative WOM, predominantly finding that negative WOM is more influential (e.g., Chakravarty, Liu, and Mazumdar 2010).”
• Online Damage Control: The Effects of Proactive versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms (2012, background): “The negative effects of NWOM have been repeatedly demonstrated in past research (Basuroy, Chatterjee, and Ravid 2003; Chakravarty, Liu, and Mazumdar 2010; Chevalier and Mayzlin 2006; Sen and Lerman 2007; Willemsen et al. 2011).”