Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak

By Eleonora Pantano, Gabriele Pizzi, Daniele Scarpi, Charles Dennis. Journal of business research, 2020

655 citations recorded by the source corpus.

The COVID-19 pandemic (that started in early 2020) is causing several disruptions in the short- and mid-term, to which businesses have to adapt. Some retailers have reacted to the emergency immediately, displaying a plethora of different intervention types. The authors aim to synthesize the challenges that retailers are facing during the COVID-19 emergency. We do this from the perspective of both consumers and managers, with the goal of providing guidelines on and examples of how retailers can handle this unprecedented situation.

Subfields: Economics and Econometrics, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/bac4a439c7c209abd19623f0305fd16902b7c4e2

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