Managing the effectiveness of e-commerce platforms in a pandemic
By Lobel Trong Thuy Tran. Journal of Retailing and Consumer Services, 2020
296 citations recorded by the source corpus.
Given the severe impacts of the Covid-19 pandemic on business activities, this study presents a systematic framework to examine the effect of the perceived effectiveness of e-commerce platforms (PEEP) on consumer's perceived economic benefits in predicting sustainable consumption. This study adopted uses and gratification theory to base the conceptual model while adding a boundary condition of pandemic fear. The primary research method of this study is a quantitative survey and analysis. Using a sample of 617 online consumers with PLS analytical technique, this study finds a positive moderating effect of pandemic fear on the relationships among PEEP, economic benefits, and sustainable consumption. The contribution of this study is its examination of how economic benefit mediates the PEEP and sustainable consumption relationship which is dependable on the levels of pandemic fear. Implications for managers and theory are also discussed.
Subfields: Economics and Econometrics, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/55ea7705ee9a699c06bcd1bd40b26fb91960f3ac
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Citations in the corpus
- Changes in Consumers’ Purchase Patterns as a Consequence of the COVID-19 Pandemic (2021, background): “As a result, many retailers have opened online stores [2], pushing traditional ‘brick and mortar’ shops to the background [3].”
- Information overload and fake news sharing: A transactional stress perspective exploring the mitigating role of consumers’ resilience during COVID-19 (2021, background): “…caused consumers to overreact and display unusual retail behaviour, such as hoarding toilet paper, hand sanitizer, and food (Laato et al., 2020a; Naeem, 2021), which has drastic effects on manufacturers, retailers, wholesalers (Sharma et al., 2020), and e-commerce platforms worldwide (Tran, 2021).”