Mainstreaming Corporate Social Responsibility: Developing Markets for Virtue

By Ida E. Berger, Peggy Cunningham, Minette E. Drumwright. 2007

384 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/b77ff17f1e2aa24445317aeb3b45103296713b44

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Citations in the corpus

Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability (2010, background): “This kind of intent among companies suggests a new shift in the environmental debate indicating that change towards environmental value and social good is fostered by market-driven product innovation and new technologies rather than regulation alone (Berger et al., 2007).”
Toward a “theoretical toolbox” for sustainability research in marketing (2011, background): “However, Berger et al. (2007) find these curves are often skewed by a “market for virtue” wherein both the supply and demand of socially responsible business practices have moderating effects on economic transactions.”
Tensions in Corporate Sustainability: Towards an Integrative Framework (2014, neutral): “These shortcomings of the instrumental logic have more recently led to the emergence of an integrative view on corporate sustainability (Berger et al. 2007; Gao and Bansal 2013; Hahn et al. 2010; Kleine and Hauff 2009; Liu 2012).”
Trickle Effects of Cross-Sector Social Partnerships (2010, background): “…integrative process of CSR policy formulation, meaning that different stakeholders – and employees in particular – should have the possibility to raise their voices, has been expressed by several researchers (Appels et al., 2006; Berger et al., 2007; Hemingway and Maclagan, 2004; Maclagan, 1999).”
Strategic partnerships, social capital and innovation: accounting for social alliance innovation (2011, positive): “There is documented evidence in this new context of a greater propensity on the part of business leaders worldwide, especially those in Europe and North America, to engage fruitfully with the notion of CSR and mainstream it into their companies’ agendas (Berger et al. 2007).”
Evolutionary Competition in a Mixed Market with Socially Concerned Firms (2014, positive): “On the other hand, socially concerned firms are able to attract and retain highly motivated employees and, as a result, may have lower costs (e.g., Berger et al., 2007).”
The Pivotal Roles of Product Knowledge and Corporate Social Responsibility in Event Sponsorship Effectiveness (2010, background): “Product knowledge enhances consumers' perceptions' of the sponsors' products (Sen and Bhattacharya, 2001; Sheinin and Biehal, 1999), and strong attendee perceptions of the sponsor's CSR positively impact attendees' purchase intentions directly and indirectly (Berger et al., 2007; Brown andDacin, 199”
Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees (2014, neutral): “There is considerable heterogeneity, however, in the degree to which individuals believe that organizations should engage in CSR activity (Berger et al. 2007; Vogel 2005).”
To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing (2012, background): “…increased revenue through the improved effectiveness of the profit-based organization’s sales promotion efforts; the strategic approach instead takes a more long-term focus on improving corporate image and creating a positive consumer attitude toward the brand (Berger et al., 2007; Dowling, 2001).”
The Environmental, Social, Governance, and Financial Performance Effects on Companies that Adopt the United Nations Global Compact (2015, background): “[35], which considers CSR initiatives as adopted for purely rational and economic reasons for years; thus, the link between a good social/environmental performer and a good financial performer has been a core topic in corporate social/environmental management.”
Total quality management, corporate social responsibility and performance in the hotel industry (2014, neutral): “CSR is often considered in terms of a management philosophy, an overarching approach to business (Berger et al., 2007; Carroll and Shabana, 2010) that can be defined as the integration of social and environmental concerns in the firms' business operations and interactions with their stakeholders on…”