The Influence of Level of Processing on Advertising Repetition Effects

By Christie L. Nordhielm. 2002

169 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/b563af4ffb07639debacdf29f3a712f730d57eae

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Mariafrancesca Sicilia
2. Joan Meyers-Levy
3. Xiang Fang
4. Salvador Ruiz
5. J. Munuera
6. Surendra N. Singh
7. S. Schmidt
8. Rohini Ahluwalia

In Experimental and Cognitive Psychology

1. T. Chartrand
2. Rosellina Ferraro
3. James R. Bettman
4. Mariafrancesca Sicilia
5. Joan Meyers-Levy
6. Xiang Fang
7. Salvador Ruiz
8. J. Munuera

In Marketing

1. James R. Bettman
2. Rosellina Ferraro
3. T. Chartrand
4. Laura Peracchio
5. Mariafrancesca Sicilia
6. Joan Meyers-Levy
7. Xiang Fang
8. Salvador Ruiz

Citations in the corpus

• EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition (2005, methodology): “After segmentation, each thought was categorized depending on whether it was focused on the Web site, the product, or other matters (Briñol, Petty, and Zakary 2004; Mackenzie and Spreng 1992; Nordhielm 2002).”
• An examination of different explanations for the mere exposure effect (2007, methodology): “Most marketing studies have utilized PF/M as the explanatory mechanism (e.g., Janiszewski and Meyvis 2001; Nordhielm 2002).”
• The Power of Strangers: The Effect of Incidental Consumer Brand Encounters on Brand Choice (2009, background): “It is pos- sible that exposure to brands, registration of frequency information, and assessment of user characteristics and their subsequent effects on choice occur consciously and deliberatively.”
• Using Stylistic Properties of Ad Pictures to Communicate with Consumers (2005, background): “While research on picture processing has shown that people can and do process pictures fairly effortlessly, this type of picture processing entails interpreting the pictorial data in a holistic, shallow manner whereby only surface representations are apprehended (Goosens 2003; Nordhielm 2002).”
• Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising (2015, background): “For instance, studies have shown that attitudes may still increase upon the fifth exposure (Kohli, Harich, and Leuthesser 2005) or even the 10th or 25th exposure to the product (Nordhielm 2002).”