Using Stylistic Properties of Ad Pictures to Communicate with Consumers

By Laura Peracchio, Joan Meyers-Levy. 2005

163 citations recorded by the source corpus.

Subfields: Artificial Intelligence, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/34d85a28504b9c7d5a8d3ba821c5400630c8e058

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Artificial Intelligence

1. M. Wedel
2. Rik Pieters

In Experimental and Cognitive Psychology

1. M. Wedel
2. Peter Tieke
3. Rik Pieters
4. T.J.L. (Thomas) van Rompay
5. Ad Th. H. Pruyn

In Marketing

1. Rik Pieters
2. M. Wedel
3. R. Batra
4. T.J.L. (Thomas) van Rompay
5. David A. Hensher
6. John M. Rose
7. Jan-Benedict E M Steenkamp
8. Michiel C. J. Bliemer

Citations in the corpus

• The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010, background): “Prior research has found that advertising effectiveness critically depends on the match between the processing resources available to the consumer and those demanded by advertising (Anand and Sternthal 1988; Peracchio and Meyers-Levy 2005).”
• Symbolic Meaning Integration in Design and its Influence on Product and Brand Evaluation (2009, background): “…on contextual and dispositional factors such as product type (e.g., consumer products versus works of art; cf. Leder, Belke, Oeberst, & Augustin, 2004) and consumer involvement (e.g., whether consumers engage in extensive processing of the product encountered; cf. Peracchio & Meyers-Levy, 2005).”