Introducing social semiotics

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The Semiotic Structure of Geometry Diagrams: How Textbook Diagrams Convey Meaning (2015, methodology): “Our study of geometry diagrams drew on the social semiotic theory known as systemic functional linguistics (Halliday & Matthiessen, 2004) and its extensions to multimodal texts (Kress & van Leeuwen, 2006; O’Toole, 2011) and social situations (van Leeuwen, 2005).”
Across Languages, Modes, and Identities: Bilingual Adolescents’ Multimodal Codemeshing in the Literacy Classroom (2015, background): “Wei (2011) argues that translanguaging practices must be understood as performative, where the act of translanguaging creates a social space for the multilingual language user in which different identities, values, and practices don’t simply coexist but “combine together to create new identities, va”
Expanding Perspectives for Comprehending Visual Images in Multimodal Texts (2011, background): “The comprehension of visual images always begins with the perception of the visuals that artists, illustrators, and graphic designers use to render a story and communicate to readers (Arnheim, 1974; van Leeuwen, 2005).”