The Market Evolution and Sales Takeoff of Product Innovations

By Rajshree Agarwal, Barry L. Bayus. Management Sciences, 2002

408 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Finance, Management Science and Operations Research

View Paper: https://www.semanticscholar.org/paper/a6b7ee4eadbda84f6fb2c5aa6acd8c47a7a65a31

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Citations in the corpus

Organizational factors and technological features in the development of green innovations: Evidence from patent analysis (2011, neutral): “…2003; Nameroff et al. 2004), as well as by considering the definition in consumer tastes or preferences, emergence of new regulations, and degree of market fragmentation (Agrawal & Bayus 2002; Flatters & Willmott 2009), which may impact on the diffusion and success of a novel technology.”
Research on Innovation: A Review and Agenda for Marketing Science (2006, methodology): “There is ample opportunity for systematic studies of the reliability and the validity of Web-based panels. Web-based methods, coupled with rapid algorithms and more powerful computers, enable design tools to be interactive and interconnected (see review in Dahan and Hauser 2002). For example, Toubia”
Innovation ecosystems and the pace of substitution: Re‐examining technology S‐curves (2016, background): “understand the market potential and timing for a given technology so as to inform a firm’s technology and market development strategies (e.g., Fisher and Pry, 1971; Agarwal and Bayus, 2002; Bass, 2004).”
Market Pioneer and Early Follower Survival Risks: A Contingency Analysis of Really New versus Incrementally New Product-Markets (2006, methodology): “Agarwal and Bayus (2002) note that really new prod- ucts are often unreliable and costly when they first appear on the market.”
The Role of Environmental Dynamics in Building a First Mover Advantage Theory (2007, neutral): “…should take into account other variables, such as wars or economic depression, that have the potential to affect a firm’s market entry performance (Agarwal & Bayus, 2002), lead time between entrants (Lieberman & Montgomery, 1998), and firm resources and capabilities (Penrose, 1956; Peteraf,…”
First in, First out? The Effects of Network Externalities on Pioneer Survival (2004, background): “Although some of the literature points to an advantage for pioneers (e.g., Carpenter and Nakamoto 1989; Kalyanaram and Urban 1992; Robinson and Fornell 1985; Urban et al.1986 ), other research sug- 42 / Journal of Marketing, January 2004 gests that later entrants may also enjoy advantages (e.g., Bay”
The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness (2003, background): “Recently, Agarwal and Bayus (2002) and Golder and Tellis (1997) modeled the takeoff of consumer durables in the United States.”
ORDER OF MARKET ENTRY, MARKET AND TECHNOLOGICAL EVOLUTION AND FIRM COMPETITIVE PERFORMANCE (2009, background): “…often measured in sales, household penetration, or number of adopters, is influenced by several market-related dynamics: e.g. changes in consumer tastes or preferences (Moore, 1999), emergence of new regulations, degree of market fragmentation, and consumer learning (Agarwal and Bayus, 2002).”
Selective Sampling of Empirical Settings in Organizational Studies (2008, background): “Most other large-scale quantitative studies of the evolution of new industries and markets, such as those by Gort and Klepper (1982), Klepper and Graddy (1990), Golder and Tellis (1997), and Agarwal and Bayus (2002), have a similar focus on industries producing successful products.”
A Micromodel of New Product Adoption with Heterogeneous and Forward-Looking Consumers: Application to the Digital Camera Category (2003, background): “As more and more consumers delay adoption due to their expectations, this will lengthen the time to takeoff (Golder and Tellis, 1997; Agarwal and Bayus, 2002 ).”
The Process of Creative Construction: Knowledge Spillovers, Entrepreneurship and Economic Growth (2007, positive): “entrepreneurial entry (Agarwal and Bayus, 2002; Klepper, 2007). Agarwal and Bayus (2002)”