Values and lifestyles of individualists and collectivists: a study on Chinese, Japanese, British and US consumers

By Tao Sun, Marty Horn, D. Merritt. 2004

206 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/e34e3ffae083e7bc4a9336f3aa88026f7d296e87