Identity fusion: the interplay of personal and social identities in extreme group behavior.

By W. Swann, Austin Ángel Gómez, D. C. Seyle, Carmen Huici. Journal of Personality and Social Psychology, 2009

660 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a1ac62b106ea6b59b25556c460f679b2fafcaa37

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Citations in the corpus

Does religion increase moral behavior (2015, background): “For example, having groups of individuals performing actions in synchrony — common among religions (as well as militaries and other tightly knit groups) — has been shown to increase feelings of within-group affiliation, fusion, trust, and cooperation [26–28].”
The Cycle of Violence: Understanding Individual Participation in Collective Violence (2015, background): “…called identity fusion occurs; fused individuals become more willing to fight or die for their group (Swann, Gomez, Huici, Morales, & Hixon, 2010; Swann et al., 2009), and more supportive of extreme behavior that will benefit the group (Gomez, Brooks, Buhrmester, Vazquez, & Jetten, 2011; Swann,…”
It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness (2011, background): “to the self (Swann et al. 2009).”
Individual Self, Relational Self, Collective Self: Hierarchical Ordering of the Tripartite Self (2011, background): “The fourth and final postulate of the boomerang model assumes that the person may indeed develop strong relational or group ties even to the point of experiencing a fusion between the individual self and the other selves (Aron et al. 1992; Hogg 2007; Swann et al. 2009).”
When Self-View Is at Stake: Responses to Ostracism Through the Lens of Self-Verification Theory (2017, background): “The “self” can be defined on multiple levels (Ashforth & Mael, 1989; Chen et al., 2004; Gomez et al., 2009; Swann et al., 2009).”
Blind loyalty? When group loyalty makes us see evil or engage in it (2016, methodology): “Participants then completed a pictorial measure of identity fusion (Swann et al., 2009), which depicted the self and the group as separate entities (i.”
When group membership gets personal: a theory of identity fusion. (2012, background): “In over a dozen studies, the pictorial measure of fusion successfully predicted endorsement of pro-group behaviors such as fighting and dying for one’s country (e.g., Gómez, Brooks, et al., 2011; Swann et al., 2009).”
Nothing Can Tear Us Apart: The Effect of Brand Identity Fusion in Consumer–Brand Relationships (2014, background): “The interlocking processes of mutual influence may thus offer the motivational machinery needed for taking prorelationship behaviors (Swann et al., 2009), such as championing the brand, spreading positive WOM information to other consumers, derogating competing brands, and more.”
Why Do People Give? The Role of Identity in Giving (2009, neutral): “giving? Swann, Gomez, Seyle, Morales, and Huici (2009) suggest that extreme behavior”
When Terror Hits Home: Identity Fused Americans Who Saw Boston Bombing Victims as “Family” Provided Aid (2015, background): “first developed a single-item scale in which respondents chose which of five pictorial Venndiagram representations best captured the relationship between their personal self in relation to the group (Swann et al., 2009).”