Methodological issues in conjoint analysis: a case study

By S. Jaeger, D. Hedderley, H. Macfie. 2001

113 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Should we stop meating like this? Reducing meat consumption through substitution (2016, background): “…the use of visual attribute descriptions can provide more reliable findings due to the closer simulation to the real market environment (Mueller et al., 2010a; Jaeger et al., 2001), as the use of actual labels and logos can influence consumers’ choice of food products (Van Loo et al., 2011).”
Situational appropriateness of beer is influenced by product familiarity (2015, background): “Accordingly, it was considered prudent to conduct a study using pictorial images to evoke contexts, to explore whether the results would differ from those based on verbal descriptions (Jaeger et al., 2001; Vriens et al., 1998).”