Trading up : why consumers want new luxury goods--and how companies create them

By M. Silverstein, N. Fiske, J. Butman. 2005

180 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/9e49390c4fb02485f77cafc237b3ee7d5aab15a7

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

  1. Justin Paul
  2. Jennifer L. Aaker
  3. Cassie Mogilner
  4. J. Sheth
  5. Nirmal K. Sethia
  6. R. Belk
  7. S. Srinivas
  8. Giana M. Eckhardt

Citations in the corpus