Status Consumption and Price Sensitivity
By Ronald E. Goldsmith, L. Flynn, Daekwan Kim. 2010
186 citations recorded by the source corpus.
Subfields: Marketing, Social Psychology, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/8b73661ec11f575e1fb86ffbd18b9ec59e69437d
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Citations in the corpus
- The effect of involvement on visual attention and product choice (2015, background): “The relationship between price sensitivity and involvement has not been studied extensively, but two studies, (Ramirez and Goldsmith, 2009; Goldsmith et al., 2010) found a negative relationship between involvement and price sensitivity that was mediated by innovativeness.”
- The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption (2012, background): “Heaney et al. (2005) recommend that promotional appeals to status consumers emphasize social comparisons (i.”