Reconceptualizing brand identity in a dynamic environment

By Catherine da Silveira, Carmen Lages, C. Simões. 2013

241 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/d78f9007f4f00762eba8fa949d5e2701d0773872

Citations in the corpus

• The role of brand attachment strength in higher education (2016, unknown): “Da Silveira et al. (2013) point out that brand identity should be tailored to consumer requirements (i.”