Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention

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Customer value co-creation behavior: scale development and validation (2013, background): “Empirical evidence shows that in-role and extra-role behaviors follow different patterns and have different antecedents and consequences (Groth, 2005; Yi et al., 2011).”
Individual Psychological Ownership: Concepts, Evidence, and Implications for Research in Marketing (2015, positive): “…a great difference whether the customer feels responsible for the service outcomes or not, since a sense of responsibility is likely to be associated with many of the desired consumer behaviors (e.g., customer participation behavior, customer citizenship behavior; Yi, Nataraajan, and Gong, 2011).”
Turnover intention: the effects of core self-evaluations, proactive personality, perceived organizational support, developmental feedback, and job complexity (2015, background): “…(e.g. Tett and Meyer 1993; Egan, Yang, and Bartlett 2004; Valentine et al. 2011), organizational commitment (Cole and Bruch 2006; Joo 2010; DeConinck and Bachmann 2011), employee engagement (Bothma and Roodt 2012), and job performance (Salamin and Hom 2005; Yi, Nataraajan, and Gong 2011).”