Who or What to Believe: Trust and the Differential Persuasiveness of Human and Anthropomorphized Messengers

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Robotics for Customer Service: A Useful Complement or an Ultimate Substitute? (2019, background): “Customer-robot interaction is a critical topic in the field of human-robot interaction (HRI; e.g., Holzwarth, Janiszewski, and Neumann 2006; Kim, Chen, and Zhang 2016; Toure-Tillery and McGill 2015).”
Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017, background): “…ally”) or using closeness-implying pronouns (e.g., “we” versus “you and the brand”) when describing the brand can enhance brands seem to be like me, part of me, and in a relationship with me, Journal of anthropomorphic tendencies (Sela, Wheeler, & Sarial-Abi, 2012; Touré-Tillery & McGill, 2015).”
Influencer Marketing and Authenticity in Content Creation (2021, methodology): “After viewing the endorsement video, participants were asked to answer questions related to their evaluations of source authenticity (α = .90; Touré-Tillery & McGill, 2015), expertise (α = .94; TouréTillery & McGill, 2015), trustworthiness (α = .94; Touré-Tillery & McGill, 2015), attributions about…”