Online consumer misbehaviour: an application of neutralization theory

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How Techniques of Neutralization Legitimize Norm- and Attitude-Inconsistent Consumer Behavior (2013, methodology): “The original five techniques of neutralization identified by Sykes and Matza (1957) have later been applied to areas of criminology and broader societal issues (Harris and Dumas 2009).”
Moral disengagement of hotel guest negative WOM: moral identity centrality, moral awareness, and anger. (2014, background): “The potential damage that this type of communication can cause to a service provider‟s reputation and business viability (de Matos and Rossi 2008; Harris & Dumas, 2009; Reynolds & Harris, 2009) underscores the need to determine what factors contribute to this type of consumer behaviour and which…”
Why Do Adults Engage in Cyberbullying on Social Media? An Integration of Online Disinhibition and Deindividuation Effects with the Social Structure and Social Learning Model (2016, background): “…social media platforms, especially because of the previous literature we noted showing a connection between anonymity and deindividuation, which helps foster a loss of one’s sense of individual responsibility (Freestone & Mitchell 2004; Harris & Dumas 2009; Valkenburg & Peter 2011), fostering NSI.”