An empirically derived taxonomy of retailer pricing and promotion strategies

By Ruth N. Bolton, Venkatesh Shankar. 2003

143 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/90926008b73b5df346846767e3eab1ffb9f92204

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Ruth N. Bolton
2. Venkatesh Shankar
3. Praveen K. Kopalle
4. Dhruv Grewal
5. James D. Hess

In Marketing

1. Dhruv Grewal
2. Ruth N. Bolton
3. Venkatesh Shankar
4. Praveen K. Kopalle
5. James D. Hess
6. Bård Tronvoll
7. Peter C. Verhoef
8. Shpëtim Çerri

Citations in the corpus

• Emerging trends in retail pricing practice: implications for research (2007, background): “A related issue is to incorporate the effects of reference prices—the anchoring levels or standards that consumers use to compare observed purchase prices of a product—on consumers’ internal reference prices and demand (e.g.,Blair, Harris, & Monroe 2002; Chandrashekaran & Grewal 2003; Kalyanaram & W”
• An Empirical Analysis of Determinants of Retailer Pricing Strategy (2004, background): “Additional information is provided by Bolton and Shankar (2003).”
• Retailer Pricing and Competitive Effects (2009, unknown): “While much of the research focuses on EDLP andPROMO,retailerstendtouseotherstrategies,suchexclusive pricing,moderatelypromotionalpricing,andaggressivepricing (BoltonandShankar2003).”