Impact of operational and marketing capabilities on firm performance: Evidence from economic growth and downturns

By M. Ahmed, M. M. Kristal, Mark Pagell. 2014

121 citations recorded by the source corpus.

Subfields: Accounting, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/d3fdc4d0af8adbd32b53640ef07b5d0fcfc129e5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Accounting

1. Rana Tajvidi
2. Azhdar Karami

In Strategy and Management

1. Rana Tajvidi
2. Azhdar Karami

Citations in the corpus

• The effect of social media on firm performance (2017, background): “Furthermore, themajority of previous studies have focused onmidlevel marketing capabilities as marketing mix (Aaker, 1996; Ahmed et al., 2014; Keller, 1993; Su et al., 2013) rather than to high-level marketing capabilities (Merrilees, Rundle-Thiele, & Lye, 2011).”