The effects of customer and competitor orientations on performance in global markets: a contingency analysis
By Kevin Zheng Zhou, James R. Brown, C. Dev, Sanjeev Agarwal. 2007
222 citations recorded by the source corpus.
Subfields: Organizational Behavior and Human Resource Management, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/8d480d4cb25b734a1fe4231b278e01036c7b64da
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In Organizational Behavior and Human Resource Management
In Strategy and Management
Citations in the corpus
- Understanding sustained participation in transactional virtual communities (2012, unknown): “70 [15,84].”
- The Effects of Early Internationalization on Performance Outcomes in Young International Ventures: The Mediating Role of Marketing Capabilities (2012, background): “Although our operational measures of marketing capabilities are in line with the general notion of customer orientation, further research could incorporate competitor-oriented marketing capabilities into our conceptual model (Zhou et al. 2007).”
- Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages (2011, background): “Similarly, Zhou et al. (2007) concluded that the effectiveness of market orientation is contingent on environmental conditions in different global markets.”
- How strategic orientations influence the building of dynamic capability in emerging economies (2010, background): “This approach reduces the possible multicollinearity produced by correlations among interaction terms that contain the same constructs (cf. Zhou et al., 2007).”