The Effects of Early Internationalization on Performance Outcomes in Young International Ventures: The Mediating Role of Marketing Capabilities

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Leveraging marketing capabilities into competitive advantage and export performance (2015, background): “Therefore, the development of competitive advantage-oriented marketing capabilities, instead of a focus only on marketing capabilities, is essential (Zhou, Wu, and Barnes 2012).”
How marketing capabilities and current performance drive strategic intentions in international markets (2017, background): “This informational capability directly shapes both types of strategic intentions, while it also works with product development capability to achieve the same (Kaleka, 2011; Morgan, Vorhies, & Mason, 2009; Zhou et al., 2012).”
Rapid internationalization and long-term performance: The knowledge link (2017, background): “Some studies understand it as the time elapsed until a firm begins to export or becomes a multinational (Hsu, Lien, and Chen, 2013; Jantunen et al. , 2008; Khavul, Pérez-Nordtvedt, and Wood, 2010; Li et al. , 2012; Zhou, Wu, and Barnes, 2012).”