Export performance as an antecedent of export commitment and marketing strategy adaptation: Evidence from small and medium‐sized exporters

By Luis Filipe Lages, David B. Montgomery. 2004

377 citations recorded by the source corpus.

Subfields: Accounting, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/5f60f802fdc10589d031c60953c572e9cc6b153e

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Citations in the corpus

Relationship Capabilities, Quality, and Innovation as Determinants of Export Performance (2009, background): “Another possible, but difficult, research pursuit could include the longitudinal tracking of export performance effects (see Lages, Jap, and Griffith 2008; Lages, Lages, and Lages 2006; Lages and Montgomery 2004).”
The relationship between export assistance and performance improvement in Portuguese export ventures: An empirical test of the mediating role of pricing strategy adaptation (2005, background): “Moreover, most export marketing research tends to ignore the firm’s reactive behavior, despite the fact that it may play an equal, if not greater, role as proactive behavior in the determination of current strategy (see, for example, Lages, 2000b; Lages and Jap, 2003; Lages and Montgomery, 2004) and”
How marketing capabilities and current performance drive strategic intentions in international markets (2017, background): “…one to be pursued in the following year), export managers are likely to consider the current state and potential of the firms capabilities (Luo, 2002; Yiu, Lau, & Bruton, 2007) but also be influenced by their recent export market performance results (Lages & Montgomery, 2004; Lages et al., 2013).”
Barriers to internationalisation in SMEs: evidence from Jordan (2012, background): “According to Leonidou (2004), barriers are connected to the product, and the lack of product/service suitability (design/functionality) assumes particular significance for non-exporters.”
Psychic distance, marketing strategy and performance in export ventures of Brazilian firms (2009, background): “The main strength of this approach is based on the fact that it recognises both advantages and disadvantages associated with each of the two extremes (Lages and Montgomery 2004).”
The role of past performance in export ventures: a short-term reactive approach (2008, background): “In a similar manner, it can be theorized that a firm may be more likely to take a standardized approach to its marketing strategy in an export venture when its past export performance has been particularly strong (Lages & Montgomery, 2004).”