Getting Liberals and Conservatives to Go Green: Political Ideology and Congruent Appeals
By Blair Kidwell, Adam Farmer, D. Hardesty. 2013
425 citations recorded by the source corpus.
Subfields: Management, Monitoring, Policy and Law, Marketing
View Paper: https://www.semanticscholar.org/paper/8b840778c1463000ea990ac9f3e2e1dfe2390884
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Management, Monitoring, Policy and Law
In Marketing
Citations in the corpus
- Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption (2016, result): “Our findings complement prior work in transformative consumer research that has investigated means to facilitate the adoption of green behaviors and the consumption of green products (Goldstein, Cialdini, and Griskevicius 2008; Griskevicius et al. 2010; Kidwell, Farmer, and Hardesty 2013).”
- Knowing What It Makes: How Product Transformation Salience Increases Recycling (2019, background): “Gabriel E. Gonzales is a doctoral candidate in Marketing, Smeal College of Business, Pennsylvania State University (email: geg140@psu.edu). messages (Brough et al. 2016; Kidwell, Farmer, and Hardesty 2013) and tested effective message framing (White, MacDonnell, and Dahl 2011).”
- Charities Can Increase the Effectiveness of Donation Appeals by Using a Morally Congruent Positive Emotion (2019, background): “A nascent stream of literature has begun to examine how the moral domains can be leveraged to increase advertising effectiveness and influence consumer preferences (e.g., Goenka and Thomas 2019; Kaikati et al. 2017; Kidwell et al. 2013; Winterich et al. 2012).”
- Moral reframing: A technique for effective and persuasive communication across political divides (2019, background): “…how dirty, disgusting, and impure environmental degradation is, compared with a more typical, harm-focused argument that emphasized the devastation and dangers a failing environment can cause (for similar findings, see also Kidwell et al., 2013; Maibach et al., 2013; Wolsko et al., 2016).”
- A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion (2020, background): “Other research has corroborated these low-thought effects of matching (Kidwell et al., 2013; Lammers & Baldwin, 2018; Shavitt et al., 1994).”
- Individual differences in values determine the relative persuasiveness of biospheric, economic and combined appeals. (2017, background): “…with previous research which suggested that value-congruent messages tend to be more effective than value-incongruent messages (Bashir et al., 2011; Bolderdijk et al., 2013; Gromet et al., 2013; Johnson & Eagly, 1989; Jost et al., 2009; Kidwell et al., 2013; Maio & Olson, 1995; Schwartz, 1994).”