Individual differences in values determine the relative persuasiveness of biospheric, economic and combined appeals.

By K. L. Broek, J. Bolderdijk, L. Steg. 2017

111 citations recorded by the source corpus.

Subfields: Applied Psychology, Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/37663831c95ae411bd1b2c053884b34fea5b9581