Advertising as a Signal

By R. Kihlstrom, Michael H. Riordan. 1984

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Citations in the corpus

Price of Transparency in Strategic Machine Learning (2016, background): “There exists a substantial amount of literature in information economics on communicating information in senser-receiver games: using as advertising [12], [13], education [14], disclosure of verifiable information [15], or cheap talk [16], or information disclosure[17], [18].”
A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality (2008, background): “In Kihlstrom and Riordan (1984), advertising expenditure signals quality by conveying information about a firm's sunk costs.”
Information-Theoretic Approach to Strategic Communication as a Hierarchical Game (2015, background): “Overview of Communication Games in Economics There exists a vast amount of literature in economics on communicating information in transmitter–receiver games: using as advertising [17], [18], education [19], disclosure of verifiable information [20], or cheap talk [6], or information disclosure [3],”
Effect of Manufacturer Reputation, Retailer Reputation, and Product Warranty on Consumer Judgments of Product Quality: A Cue Diagnosticity Framework (2001, unknown): “…1991; Maheswaran, Mackie, & Chaiken, 1992; Rao & Monroe, 1989), price (e.g., Olson, 1977; Rao & Monroe, 1989; Wolinsky, 1983), advertising (e.g., Kihlstrom & Riordan, 1984; Kirmani, 1990; Milgrom & Roberts, 1986), store name or retailer reputation (e.g., Chu & Chu, 1994; Grewal, Krishnan,…”
The diagnostic role of signals in the context of perceived risks in online shopping: Do signals matter more on the Web? (2004, unknown): “Examples of marketing signals, examined in this research, include advertising expenses (Kihlstrom & Riordan, 1984; Kirmani, 1990; Milgrom & Roberts, 1986; Nelson, 1974; Schmalensee, 1978), brand/retailer reputation (Dawar & Parker, 1994), and warranties (Lutz, 1989).”
Does Advertising Overcome Brand Loyalty? Evidence from the Breakfast-Cereals Market (2004, background): “…is provided in the literature on advertising’s role in informing consumers, either directly (cf. Butters, 1977; Grossman and Shapiro, 1984; Stigler, 1964) or indirectly (via “signaling”; cf. Kihlstrom and Riordan, 1984; Milgrom and Roberts, 1986; Nelson, 1974) about brand attributes and/or prices.”
Regulating Service Quality: A Survey (2005, background): “12 See, for example, Kihlstrom and Riordan (1984) , Milgrom and Roberts (1986), Bagwell and”
The Economic Analysis of Advertising (2005, background): “This weakness is addressed by Kihlstrom and Riordan. I discuss above their finding for a static model, but they also consider a two-period formulation that allows for a repeat-business effect. Due to this effect, the value of an initial (first-period) sale is greater for a high-quality firm, and so ”
Attracting investor attention through advertising (2014, methodology): “Specifically, I conduct the following Fama-MacBeth regression: IMBALi,s = α+ β ∗ ∆ADi,t + γ ∗ Control + εi,s, (2) 12See, e.g., Nelson (1974); Grossman and Shapiro (1984); Kihlstrom and Riordan (1984); Milgrom and Roberts (1986); Chemmanur and Yan (2009).”
How does corporate social responsibility benefit firms? Evidence from Australia (2010, background): “Each of these can affect the ability to raise prices with consumers ( Kihlstrom and Riordan, 1984”
Product market advertising and new equity issues (2009, unknown): “This product market role of advertising in our analysis is similar to the role played by advertising in the industrial organization literature, which has long argued that product market advertising can help convey information about product quality to consumers (see, e.g., Nelson, 1974; Kihlstrom and”
Advertising dynamics and competitive advantage (2008, background): “(1974), Kihlstrom & Riordan (1984) and Milgrom & Roberts (1986), among others, analyze advertising for experience goods rather than search goods.”