Advertising dynamics and competitive advantage

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The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data (2009, background): “Moreover, Doraszelski & Markovich (2007) show that even in small markets industry dynamics can be very different depending on the nature of advertising.”
An Empirical Model of Advertising Dynamics (2005, unknown): “6I na purely theoretical context, similar numerical tools have been used by Doraszelski and Markovich (2003) to solve for the long-run impact of advertising on industry structure, where the role of pulsing is not addressed.”