How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries

By D. Mitra, Peter N. Golder. 2006

284 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/8a761a9ba543a970477d83abc15d4c051b00bdfb

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Citations in the corpus

Symbolic purchase in sport: the roles of self‐image congruence and perceived quality (2009, background): “Extensive literature (Dodds and Monroe, 1985; Garvin, 1983; Holbrook and Corfman, 1985; Jacoby and Olson, 1985; Mitra and Golder, 2006; Parasuraman et al., 1996) has documented the difference between objective and perceived quality.”
Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions (2009, unknown): “The research is sparse because there are varying definitions for quality, and there are significant differences between objective quality and perceived quality (Mitra and Golder 2006).”
Mining meaning from online ratings and reviews: Tourist satisfaction analysis using latent dirichlet allocation (2017, background): “…the formation of consumer satisfaction (e.g., price, service quality, and product quality), and it is thus a multidimensional construct consisting of different aspects or sub-constructs, in a similar manner to service quality (Klein and Leffler 1981; Mitra and Golder 2006; Tellis and Johnson 2007).”
Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings (2016, background): “…on price–quality relationships and consumer learning about quality more generally (Bagwell and Riordan 1991; Curry and Faulds 1986; Erdem et al. 2008; Gerstner 1985; Hardie et al.1993; Lichtenstein and Burton 1989; Mitra and Golder 2006; Tellis and Wernerfelt 1987; Wilson and Schooler 1991).”
What is Quality? An Integrative Framework of Processes and States (2012, background): “As shown in Figure 2, we differentiate between delivered attributes and perceived attributes because what is delivered to customers and what customers perceive is often not the same (Bolton and Drew 1991; Mitra and Golder 2006; Parasuraman, Zeithaml, and Berry 1985).”
The Value of Quality (2007, unknown): “Key words : stock returns; quality; published reviews; new products History : This paper was received on December 16, 2004, and was with the authors 12 months for 4 revisions; processed by Scott Neslin.”
Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context (2007, unknown): “A host of marketing activities involve expenditures in the near term that have payoffs in the longer term, for example, building customer loyalty (Shugan 2005) and product quality initiatives ( Mitra and Golder 2006 ).”
Understanding price premium for grocery products: a conceptual model of customer-based brand equity (2007, background): “Research has for example shown that strong brands are rewarded three times quicker (in terms of perceived quality) for an increase in (objective) quality and punished one year slower for a decrease in quality compared to weaker brands ( Mitra and Golder, 2006”