Content or Community? A Digital Business Strategy for Content Providers in the Social Age

By Gal Oestreicher-Singer, Lior Zalmanson. MIS Q., 2013

411 citations recorded by the source corpus.

Subfields: Information Systems, Management Information Systems, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/88cedae88046bc1972e26109b7bc9adea716a25f

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In Information Systems

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Citations in the corpus

New games, new rules: big data and the changing context of strategy (2015, background): “In other cases, such as those occasioned by social media platforms, the generation of large amounts of social data reconfigures the relationship between an organization and its surrounding constituencies (Oestreicher-Singer and Zalmanson, 2013).”
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2018, positive): “Directly informative content variables are identified using the work of Resnik and Stern (1977), which provides fourteen evaluative content criteria to identify directly informative content that includes content such as product price, deals and availability.”
Conceptualizing Digital Transformation in Business Organizations: A Systematic Review of Literature (2017, neutral): “2013, Oestreicher-Singer & Zalmanson 2013, Hanna 2016).”
Do Your Online Friends Make You Pay? A Randomized Field Experiment on Peer Influence in Online Social Networks (2014, positive): “Our work is closely related to that of Oestreicher-Singer and Zalmanson (2013), who conceptualize a ladder of social engagement that leads users in freemium communities to climb from free to fee (premium).”
Digital Transformation Strategies (2015, background): “For instance, Oestreicher-Singer and Zalmanson (2013) shed light on the connection of content and community, and prove that community-based digital business models can create profitable revenue streams in times of ‘freemium’ business models.”
Why do people watch others play video games? An empirical study on the motivations of Twitch users (2017, background): “In the context of the online music service Last.fm, activity in the community was seen as a more important indicator of subscription than the consumption of music (Oestreicher-Singer & Zalmanson, 2013).”
Advances in Social Media Research: Past, Present and Future (2017, background): “Oestreicher-Singer and Zalmanson (2013) reveal that the firms are more viable when they integrate social media in purchase and consumption experience, rather than using it as a substitute for soft online marketing.”
Business to business digital content marketing: Marketers’ perceptions of best practice (2014, background): “Oestreicher-Singer and Zalmanson (2013), an interesting recent contribution in the information systems literature, propose that social computing/media has the potential to cause a paradigm shift in the online content industry, and argue for a strategic approach that makes the social experience…”