Advances in Social Media Research: Past, Present and Future

By Kawal Kapoor, Kuttimani Tamilmani, Nripendra P. Rana, Pushp P. Patil, Yogesh Kumar Dwivedi, Sridhar P. Nerur. Information Systems Frontiers, 2017

1,145 citations recorded by the source corpus.

Social media comprises communication websites that facilitate relationship forming between users from diverse backgrounds, resulting in a rich social structure. User generated content encourages inquiry and decision-making. Given the relevance of social media to various stakeholders, it has received significant attention from researchers of various fields, including information systems. There exists no comprehensive review that integrates and synthesises the findings of literature on social media. This study discusses the findings of 132 papers (in selected IS journals) on social media and social networking published between 1997 and 2017. Most papers reviewed here examine the behavioural side of social media, investigate the aspect of reviews and recommendations, and study its integration for organizational purposes. Furthermore, many studies have investigated the viability of online communities/social media as a marketing medium, while others have explored various aspects of social media, including the risks associated with its use, the value that it creates, and the negative stigma attached to it within workplaces. The use of social media for information sharing during critical events as well as for seeking and/or rendering help has also been investigated in prior research. Other contexts include political and public administration, and the comparison between traditional and social media. Overall, our study identifies multiple emergent themes in the existing corpus, thereby furthering our understanding of advances in social media research. The integrated view of the extant literature that our study presents can help avoid duplication by future researchers, whilst offering fruitful lines of enquiry to help shape research for this emerging field.

Subfields: Communication, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/52dda1cf0b5d88c8dedbd83406fe3bb9abd8144f

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Citations in the corpus

The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention (2019, neutral): “Despite the growing interest in social media for marketing purposes in recent years, social media marketing studies are still in an initial stage of investigation (Ananda et al ., 2016; Kapoor et al ., 2018).”
The battle of Brain vs. Heart: A literature review and meta-analysis of "hedonic motivation" use in UTAUT2 (2019, methodology): “In addition to meta-analysis, researchers have also employed weight-analysis and systematic literature review techniques for literature synthesis in the past ( e.g., Ismagilova et al., 2017; Kapoor et al., 2017; Tamilmani et al., 2018e; 2018b; Williams et al., 2015).”
How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value (2021, background): “Accordingly, companies have been forced to get involved in a variety of interactive practices related to brand electronic word-of-mouth (eWOM), such as online brand communities, influencer marketing, blogging, and vlogging (e.g. Childers et al., 2019; Kapoor et al., 2018; Ladhari et al., 2020).”
Measuring social media influencer index- insights from facebook, Twitter and Instagram (2019, background): “…(Chen et al., 2012; Ibrahim et al., 2016), brand promotions (Kaplan & Haenlein, 2010; Lipsman et al., 2012), brand marketing (Aggrawal et al., 2017a; Kapoor et al., 2018), brand and product co-creation (Kamboj et al. 2018; Rathore et al., 2016), product diffusion (Aggrawal et al., 2017b) etc.”
Setting the future of digital and social media marketing research: Perspectives and research propositions (2020, background): “Social media enables companies to connect with their customers, improve awareness of their brands, influence consumer’s attitudes, receive feedback, help to improve current products and services and increase sales (Algharabat et al., 2018; Kapoor et al., 2018; Kaur et al., 2018, Lal et al., 2020).”
Twenty-Five Years of Social Media: A Review of Social Media Applications and Definitions from 1994 to 2019 (2020, background): “These results are in line with previous research about the evolution of SM literature, which concluded that SM definitions changed over time, namely from platforms for socializing in the past to tools for information aggregation.45 Similarly, Kapoor et al.45 found that there was an evolution in SM d”
Consumer use of mobile banking (M-Banking) in Saudi Arabia: Towards an integrated model (2019, background): “In an age where social media and word of mouth dominate the cyber world (Dwivedi et al., 2018; Kapoor et al., 2018; Roy et al., 2018), the effects of social relationships can either maintain or increase the usage of a given technological service or divert users towards a socially acceptable new…”
Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse (2020, background): “Indeed, providing customers with nutritional information not only has commercial value but also enhances the social responsibility of educating and teaching customers to adopt healthier eating habits (Kapoor et al., 2018; Okumus et al., 2018).”
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media (2020, result): “This research comes to answer the call of previous research (Halaszovich and Nel, 2017; Hollebeek et al., 2014; Kapoor et al., 2018) which encouraged future research to test and validate the CBE scale using different nomological networks in different countries.”
Artificial Intelligence for Mental Healthcare: Clinical Applications, Barriers, Facilitators, and Artificial Wisdom (2021, background): “Social media platforms represent a new form of social communication, reflecting day-to-day functioning of many individuals (68), thus providing an unprecedented, unobtrusive “lens” into longitudinal behaviors and moods (69,70), especially for adolescents and young adults who are both the highest int”