Why do people watch others play video games? An empirical study on the motivations of Twitch users

By Max Sjöblom, Juho Hamari. Computers in Human Behavior, 2017

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You Watch, You Give, and You Engage: A Study of Live Streaming Practices in China (2018, background): “. [21] conducted a qualitative study of an online forum about game streaming and found that a key attribute of streaming is the development of a unique attitude and persona as a gamer. Sjoblom et al. [32] investigated why viewers watch others play video games, and showed that tension release, social”
What is eSports and why do people watch it? (2017, background): “…Papacharissi and Rubin, 2000; Whiting and Williams, 2013), including online games (Wu et al., 2010), Facebook ( Joinson, 2008), video streaming (Cha, 2014; Chiang and Hsiao, 2015; Sjöblom and Hamari, 2017), Twitter ( Johnson and Yang, 2009; Chen, 2011) and fantasy sports (Farquhar and Meeds, 2007).”
The impact of live video streaming on online purchase intention (2020, background): “…effectiveness of LVS platform interaction (Hamilton et al., 2014; He, 2013; Li & Lo, 2015), and engagement motivations of LVS games (Bründl & Hess, 2016; Haimson & Tang, 2017; Hu et al., 2017; Sjöblom & Hamari, 2017), few studies have investigated the effectiveness of LVS as a marketing strategy.”