Do Your Online Friends Make You Pay? A Randomized Field Experiment on Peer Influence in Online Social Networks
By Ravi Bapna, Akhmed Umyarov. Management Sciences, 2014
312 citations recorded by the source corpus.
Subfields: Sociology and Political Science, Statistical and Nonlinear Physics
View Paper: https://www.semanticscholar.org/paper/d888aeb8ea6d97138da4838b06a7e574c16fc91b
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In Sociology and Political Science
In Statistical and Nonlinear Physics
Citations in the corpus
- Does “Liking” Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes (2017, result): “We predicted a causal effect of social endorsement on marketing outcomes, consistent with previous research (Aral and Walker 2011; Bapna and Umyarov 2015).”
- How Social Interaction Affects Purchase Intention in Social Commerce: A Cultural Perspective (2019, methodology): “In order to verify the aggregation effect of users’ characteristics and behaviors in social networks, Bapna and Umyarov [18] adopt regression model to analyze how friends affect users’ behavior, and the results show that the fewer friends a user have, the more likely he is to adopt friends’ opinions”