Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption

By H. Gierl, Verena Huettl. 2010

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Social Influences on Eating (2016, unknown): “Placing a poster indicating the popularity of a product with others increased purchases of that product when participants had engaged in a task designed to deplete selfcontrol resources [38], although the slogan may have increased purchases by increasing perceived scarcity of the item [39].”
The effects of scarcity on consumer decision journeys (2018, background): “For example, low-income consumers respond more negatively to quantity surcharges (Binkley and Bejnarowicz 2003), and “hidden” taxes that are not included in the posted price but added at the cash register (Goldin and Homonoff 2013).”
Scarcity Polarizes Preferences: The Impact on Choice among Multiple Items in a Product Class (2015, background): “…demonstrated that scarcity enhances perceived value and demand of products that are useful, conveyable, and potentially possessable (Brock 1968; Gierl and Huettl 2010; Inman, Peter, and Raghubir 1997; Parker and Lehmann 2011; Sevilla and Redden 2014; Van Herpen, Pieters, and Zeelenberg 2009).”