The effects of scarcity on consumer decision journeys

By Rebecca W. Hamilton, D. Thompson, Sterling A. Bone, L. Chaplin, Vladas Griskevicius, Kelly Goldsmith, Ronald Paul Hill, Deborah Roedder John, Chiraag Mittal, Thomas C. O’Guinn and 4 more. Journal of the Academy of Marketing Science, 2018

314 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/5b99a1eceed151e50f47059d3125fbb81a7be3d0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. D. Thompson
2. Rebecca W. Hamilton
3. Vladas Griskevicius

In Sociology and Political Science

1. D. Thompson
2. Vladas Griskevicius
3. Rebecca W. Hamilton
4. Anuj K. Shah

Citations in the corpus

• How Financial Constraints Influence Consumer Behavior: An Integrative Framework (2018, background): “…a broad level, resource scarcity reflects a real or perceived lack of capital (i.e., financial, social, cultural) or other production inputs (i.e., time) that a consumer must invest to acquire and use goods and services (Cannon et al., 2018; Hamilton et al., 2018; Roux, Goldsmith, & Bonezzi, 2015).”
• Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak (2020, unknown): “The “scarcity effect” (Hamilton et al., 2019) has dramatically impacted price elasticities and stockpiling habits, while traditional deterrents such as waiting times and perceived crowding are now tolerated, as witnessed by long queues to enter stores.”