The Role of Big Data and Predictive Analytics in Retailing

By Eric T. Bradlow, Manish Gangwar, Praveen K. Kopalle, Sudhir Voleti. 2017

429 citations recorded by the source corpus.

Subfields: Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/b184eb1a4aaa47993c7d7fb7fb994f6abd2b274a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Anne L. Roggeveen
2. Dhruv Grewal
3. S. Noble
4. Jens Nordfalt
5. Ahmed Ali Abbasi
6. L. Abraham
7. Jingjing Li
8. Amar Cheema

Citations in the corpus

• The future of in-store technology (2019, background): “Retail technology (and related analytics) has continually been a game changer (Bradlow et al. 2017; Grewal, Roggeveen, and Nordfält 2017; Inman and Nikolova 2017).”
• Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases (2020, methodology): “Finally, we contribute to the growing literature of Big Data marketing (Bradlow et al. 2017; Kitchens et al. 2018; Sudhir 2016; Wedel and Kannan 2016) by demonstrating the great potential unlocked by “Big Data” through a multidata, multimethod approach.”