The Marketing of Employee Volunteerism

By J. Peloza, Simon Hudson, Derek N. Hassay. 2009

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Do Employee Citizenship Behaviors Lead to Customer Citizenship Behaviors? The Roles of Dual Identification and Service Climate (2017, background): “Our research also responds to criticisms of social exchange theory, namely, that the norm of reciprocity is universal but not unconditional and that a person’s reciprocation depends on his or her assessment of the environment (Peloza, Hudson, and Hassay 2009; Wilson 2000).”
Giving Time, Time After Time: Work Design and Sustained Employee Participation in Corporate Volunteering (2012, background): “As noted earlier, research suggests that the decision is influenced by factors such as motives; social expectations; organizational commitment; and time, financial, and logistical benefits (Basil et al., 2009; Booth et al., 2009; Peloza et al., 2009; Peterson, 2004).”
Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees (2014, background): “Corporate Social Responsibility / 21 tacharya, Sen, and Korschun 2011; Peloza, Hudson, and Hassay 2009).”
The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective (2015, background): “An increasing number of organisations have formalised CV programmes, whereby the firm supports and organises opportunities for employees to volunteer their time and skills in service to the community (Basil et al. 2011; Cavallaro 2006; Peloza et al. 2009).”