M. D. Jong

Marketing · with Donkers · 2007

A researcher in the Science corpus: 1 paper; trusts 6 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 9 citations into it
• Organizational Behavior and Human Resource Management — 6 citations into it

Whom M. D. Jong trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Leo Breiman
2. Peter S. H. Leeflang
3. Roland T. Rust

Papers from M. D. Jong's perspective

Ordered by how strongly the researchers M. D. Jong trusts endorse each paper. Same corpus, a different order for every researcher.

1. Return on Marketing: Using Customer Equity to Focus Marketing Strategy
2. Bagging Predictors
3. Implications of loyalty program membership and service experiences for customer retention and value
4. Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services
5. Cross-Selling Through Database Marketing: A Mixed Data Factor Analyzer for Data Augmentation and Prediction
6. The Value of Purchase History Data in Target Marketing
7. Bagging and Boosting Classification Trees to Predict Churn
8. Building Models for Marketing Decisions
9. Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy
10. The Category-Demand Effects of Price Promotions

Their papers

• Modeling CLV: A test of competing models in the insurance industry (2007) — 139 citations