Customer delight and market segmentation: an application of the three-factor theory of customer satisfaction on life style groups.
By Johann Füller, Kurt Matzler. 2008
349 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/8380217ce3575c8b6a9a7be0e37cd2c9f83d5588
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In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Delighted or Satisfied? Positive Emotional Responses Derived from Theme Park Experiences (2017, background): “…perspective and attributed primarily to the type of service elements offered (Torres & Kline, 2006), suggesting that products or services have an inherent quality that is hedonic or utilitarian irrespective of the tourist’s goals (Füller & Matzler, 2008; Loureiro, Miranda, & Breazeale, 2014).”
- Understanding Customer Delight (2011, background): “The same year, Fuller and Matzler (2008) demonstrated that drivers of customer delight in a tourism venue depend in part on the customer segment being served.”
- Effects of Interpretive Guiding Outcomes on Tourist Satisfaction and Behavioral Intention (2015, methodology): “…customer satisfaction in tourismrelated contexts and different theories (mainly from the general consumer behavior literature) have been applied or adapted to understand tourist satisfaction (Bosque and Martin 2008; Crotts and Magnini 2011; Füller and Matzler 2008; Hsu 2003; Song et al. 2012).”