Delighted or Satisfied? Positive Emotional Responses Derived from Theme Park Experiences

By Jianyu Ma, N. Scott, Jun Gao, P. Ding. 2017

126 citations recorded by the source corpus.

ABSTRACT This study uses cognitive appraisal theory (CAT) to explain why some visitors may be delighted and others satisfied having had similar experiences, as well as the respective effects of these two outcomes on revisit intentions. A survey (n = 645) of visitors to a theme parks showed that tourists’ different evaluations of their experience on certain appraisal dimensions proposed by CAT, such as the degree of goal realization, goal relevance, and novelty, led to either delight or satisfaction. Tourists’ level of loyalty intentions also varied systematically with their particular emotional response. These findings provide practitioners with an understanding of how to design favorable experiences for their customers.

Subfields: Gender Studies, Sociology and Political Science, Transportation

View Paper: https://www.semanticscholar.org/paper/b90591504a6ac01e921208d761636817fc8f4d24

Citations in the corpus

• Understanding emotional customer experience and co-creation behaviours in luxury hotels (2019, unknown): “This accords with prior studies (Cavanaugh et al., 2015; Jang and Namkung, 2009; Ma et al., 2017).”