Understanding Customer Delight
By V. Magnini, John C. Crotts, Anita Zehrer. 2011
169 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/045f730395b159cb1b5a5c1bfd71f39a01b8f08e
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Zheng Xiang
- Daniel R. Fesenmaier
- Yangyang Jiang
- V. Magnini
- Dimitrios Buhalis
- R. Law
- Ulrike Gretzel
- Bing Pan
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
- Zheng Xiang
- Daniel R. Fesenmaier
- Yangyang Jiang
- V. Magnini
- Dimitrios Buhalis
- R. Law
- Ulrike Gretzel
- Bing Pan
Citations in the corpus
- Information technology and consumer behavior in travel and tourism: insights from travel planning using the internet. (2015, background): “The patterns and trends identified through mining blog data can be used to amend and improve service offerings potentially forgoing stronger bonds with customers (Magnini et al., 2011).”
- A Cognitive Appraisal Process of Customer Delight: The Moderating Effect of Place Identity (2020, background): “For instance, Magnini, Crotts, and Zehrer (2011) found that the most important determinant of hotel guest delight is customer service.”