Billions of impoverished people deserve to be better served: A call to action for the service research community

By Raymond Paul Fisk, L. Anderson, D. Bowen, Thorsten Gruber, Amy L. Ostrom, Lia Patrício, Javier Reynoso, R. Sebastiani. 2016

114 citations recorded by the source corpus.

Purpose – The purpose of this paper is to create a movement within the service research community that aspires to help the billions of impoverished people across the world achieve better service from each other, from their communities, from corporations, from their governments, and from nongovernmental organizations. The authors believe every human being is worthy of being served properly. To achieve this purpose, understanding and learning from this huge low-income segment of society known as the base of the pyramid (BoP) is essential. There are myths about the BoP that need to be dispelled and there is a fundamental lack of service research on this important problem. Design/methodology/approach – The existence of an extensive BoP literature combined with service research priorities has called attention to drafting research agendas. Human service systems are explored historically and systems theory provides a perspective for understanding and reducing poverty. Transformative service research, service des...

Subfields: Business and International Management, Marketing

View Paper: https://www.semanticscholar.org/paper/81f57055db6249c209996555eac7dfa2279470ed

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Lars Witell
2. Heiko Gebauer
3. Wafa Hammedi
4. Lia Patrício

Citations in the corpus

• A bricolage perspective on service innovation (2017, background): “Services such as SOIL's sanitation service targeting low-income segments – in other words, the base-of-the pyramid markets – have become a service research priority (e.g., Fisk et al., 2016; Gebauer & Reynoso, 2013).”