On-Line Versus Memory-Based Processing: The Role of “Need to Evaluate” in Person Perception

By Zakary L. Tormala, Richard E. Petty. 2001

106 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8117c526e317d125e41c9efbde33f59fa2cc35e6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Thomas Koch
2. Christina Peter
3. James N. Druckman
4. Zakary L. Tormala
5. Richard E. Petty
6. I. Cornelis
7. Alain Van Hiel

In Social Psychology

1. Richard E. Petty
2. Zakary L. Tormala
3. Thomas Koch
4. Christina Peter
5. I. Cornelis
6. James N. Druckman
7. Alain Van Hiel
8. Thomas J. Leeper

In Sociology and Political Science

1. Thomas J. Leeper
2. Richard E. Petty
3. Zakary L. Tormala
4. James N. Druckman
5. I. Cornelis
6. Christina Peter
7. Thomas Koch
8. Alain Van Hiel

Citations in the corpus

• Memory-based versus on-line processing : Implications for attitude strength (2006, unknown): “…strength, known to contribute to the durability and impact of attitudes (see Fazio, 1995), accessibility diVerences between on-line and memorybased attitudes typically exist only the Wrst time an attitude is reported (e.g., on the Wrst in a series of attitude items; see Tormala & Petty, 2001).”
• The Unmet Potential of Interdisciplinary Research: Political Psychological Approaches to Voting and Public Opinion (2009, background): “A growing body of evidence shows that those high in the need to evaluate rely on on-line processing, while those low in the need to evaluate base their opinions on their memories (e.g., Tormala and Petty 2001; Briñol and Petty 2005).”
• When Debunking Scientific Myths Fails (and When It Does Not) (2016, methodology): “Analogously to other experiments on judgment-formation (e.g., Bizer et al., 2006; Hastie & Park, 1986; Mackie & Asuncion, 1990; Tormala & Petty, 2001), we showed participants different instructions prior to the stimulus: For immediate judgments (Condition 1), we told participants that we were…”
• Learning More from Political Communication Experiments: Pretreatment and Its Effects (2012, background): “These individuals are much more likely to forget the specific earlier pretreatment messages (i.e., attitudes are weak) when they reconstruct their attitudes later, and thus, they are less likely to experience pretreatment effects (see Briñol and Petty 2005, 583; Tormala and Petty 2001, 1600).”
• The Impact of Cognitive Styles on Authoritarianism Based Conservatism and Racism (2006, background): “In person perception, individuals with a higher chronic need to evaluate form attitudes in a spontaneous, online fashion, whereas individuals with a low need to evaluate form these attitudes less spontaneously and more memory based (Tormala & Petty, 2001).”
• Dynamic Public Opinion: Communication Effects over Time (2010, unknown): “Furthermore, because online processors form stronger attitudes in evaluating early communications about an issue, they are inoculated to a greater degree against the influence of later messages (Tormala and Petty 2001, 1600–1).”
• Source Credibility and Attitude Certainty: A Metacognitive Analysis of Resistance to Persuasion (2004, background): “To create an overall index of thought valence, we subtracted the number of negative thoughts from the number of positive thoughts generated (see Mackie, 1987; Tormala & Petty, 2001).”