Memory-based versus on-line processing : Implications for attitude strength

By George Y. Bizer, Zakary L. Tormala, Derek D. Rucker, Richard E. Petty. 2006

144 citations recorded by the source corpus.

Subfields: Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1386da90667e1a3f99315c5b8796bcac9bb2a2a9

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Citations in the corpus

When Debunking Scientific Myths Fails (and When It Does Not) (2016, methodology): “Analogously to other experiments on judgment-formation (e.g., Bizer et al., 2006; Hastie & Park, 1986; Mackie & Asuncion, 1990; Tormala & Petty, 2001), we showed participants different instructions prior to the stimulus: For immediate judgments (Condition 1), we told participants that we were…”
Believe Me, I Have No Idea What I’m Talking About: The Effects of Source Certainty on Consumer Involvement and Persuasion (2010, background): “For example, controlling for attitude valence and extremity, attitudes held with certainty are more resistant to change (Bassili 1996; Muthukrishnan, Pham, and Mungale 2001; Tormala and Petty 2002), more influential over behavior and choice (Berger and Mitchell 1989; Bizer et al. 2006; Fazio and Zan”
Learning More from Political Communication Experiments: Pretreatment and Its Effects (2012, background): “…from individuals who use memory-based information processing—they store considerations about the issue in memory (without necessarily forming an overall judgment) and subsequently retrieve and evaluate accessible considerations when asked their opinion about the issue (Bizer et al. 2006, 646).”
The role of certainty (and uncertainty) in attitudes and persuasion (2016, background): “For example, the easier it is to form or think of one’s attitude, or generate or retrieve arguments supporting one’s attitude, the more certain one will be [47,48].”
Dynamic Public Opinion: Communication Effects over Time (2010, unknown): “…is its effect on the durability of opinions (Mitchell and Mondak 2007). evaluate accessible considerations when asked their opinion about the issue (Bizer et al. 2006, 646).7 Because online processors actively integrate information into judgments, they tend to develop stronger attitudes, as…”
The Unmet Potential of Interdisciplinary Research: Political Psychological Approaches to Voting and Public Opinion (2009, background): “This contrasts with memorybased processing, where at the time of decision voters do not retrieve a standing evaluation, but rather base their choice on whatever information they can remember (perhaps the candidate’s abortion position) (e.g., Bizer et al. 2006, p. 646 ).”