Word of Mouth on the Web: The Impact of Web 2.0 on Consumer Purchase Decisions

By Cate Riegner. Journal of Advertising Research, 2007

414 citations recorded by the source corpus.

Subfields: Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7b62a75d9426cb6fe118986144805b3558706662

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In Sociology and Political Science

Citations in the corpus

Helpfulness of Online Product Reviews as Seen by Consumers: Source and Content Features (2013, background): “Consequently, consumers perceive customer-written product reviews as helpful when selecting a product or service [60].”
The impact of electronic word-of-mouth communication: A literature analysis and integrative model (2012, neutral): “chooses to purchase at e-commerce websites [36,46,69,72,74]”
Credibility in the blogosphere: A study of measurement and influence of wine blogs as an information source (2015, background): “Further, the influence of usergenerated content, which is the crux of a blog, is more likely to impact the use of a blog as an information source when the product category is complex (Riegner, 2007).”
Understanding the Impact of Online Reviews on Hotel Performance (2017, background): “Furthermore, tourism organizations can no longer ignore the information exchange that is happening among their consumers (Riegner 2007).”
Antecedents of travellers' electronic word-of-mouth communication (2013, background): “Existing research focuses on either the conceptualisation of eWOM communication (J. Brown et al., 2007; Litvin et al., 2008) or its influence on consumer behaviour (M. Lee & Youn, 2009; Riegner, 2007).”
Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011, background): “With consumers’ mutual agreement to become friends and join each other’s social networks in SNSs, this ‘friending’ procedure requires consumers to go through profiles, which may increase the credibility of their contacts and inspire high levels of social trust.”
Investigating generational differences in e-WOM behaviours (2011, background): “Thus WOM has become even more important (Huang & Chen 2006), as reflected in the growing body of literature on electronic word-of-mouth (e.g. Hennig-Thurau et al. 2004; Phelps et al. 2004; Riegner 2007; Duan et al. 2008; lee & Youn 2009; Park & lee 2009; Prendergrast et al. 2010).”
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media (2020, methodology): “We followed the steps of Schivinski and Dabrowski (2015) to hypothesize the relationships among CBBE dimensions, which relied on Ajzen and Fishbein’s (1975, 1980) research and employed the standard learning hierarchy.”
Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook (2016, methodology): “Studying the influence of brand-related UGC is essential because UGC is a significant method of consumer influence within the marketplace (Riegner, 2007) and a challenge to retailers as they are limited in their ability to control it.”
Curvilinear Effects of User-Generated Content on Hotels’ Market Share (2013, background): “Although consumers have been known to demonstrate a level of trust in using product reviews (Riegner 2007), reviews and ratings of service experiences might suffer from the subjective nature of the assessment and the judgment made by the reader (Laczniak, DeCarlo, and Ramaswami 2001; Folkes 1988;…”
Too good to be true: the role of online reviews’ features in probability to buy (2017, background): “For example, reviews may be more likely to affect customers interested in higher price and highly coveted products (Riegner, 2007).”