Effects Of Structural And Perceptual Factors On Attitudes Toward The Website

By Sally J. McMillan, Jang-Sun Hwang, Guiohk Lee. Journal of Advertising Research, 2003

267 citations recorded by the source corpus.

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The Mediating Role of Perceived Interactivity in the Effect of Actual Interactivity on Attitude Toward the Website (2005, background): “…the ad research stream in traditional media (e.g., MacKenzie, Lutz, and Belch 1986), researchers have indicated that attitude toward the website represents a useful effectiveness measure of Internet advertising (Jee and Lee 2002; McMillan, Hwang, and Lee 2003; Rodgers and Thorson 2000; Wu 1999).”
Effects of Interactivity on Website Involvement and Purchase Intention (2010, background): “Recently, researchers have begun to extend the applicability of the involvement concept to websites (Cho 1999; McMillan et al., 2003).”
Relationships Between Blogs as EWOM and Interactivity, Perceived Interactivity, and Parasocial Interaction (2006, background): “…argues that the effects of interactivity are more appropriately understood not as an element of a medium, but as a perceptual variable constrained by what individuals perceive as interactive (McMillan and Hwang 2002; McMillan, Hwang, and Lee 2003; Newhagen, Cordes, and Levy 1995; Wu 1999).”
Examining online social brand engagement: a social presence theory perspective (2017, background): “Transformational on the other hand, relates to the consuming experience and a set of psychological traits that may not be logically linked to the brand (McMillan et al., 2003).”