The importance of cultural framing to the success of social initiatives in business

By Jennifer A. Howard-Grenville, A. Hoffman. 2003

170 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/7047f1bf4f61319b7837fe529c0801ee77b60393

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

  1. L. L. Rodrigues
  2. Manuel Castelo Branco
  3. Max H. Bazerman
  4. Shouming Chen
  5. A. Hoffman

In Strategy and Management

  1. Manuel Castelo Branco
  2. Yuexin Shao
  3. L. L. Rodrigues
  4. Suxia Gao
  5. Max H. Bazerman
  6. Yuanyuan Hu
  7. Shouming Chen
  8. A. Hoffman

Citations in the corpus