The Fit of Thinking Style and Situation: New Measures of Situation-Specific Experiential and Rational Cognition

By Thomas P. Novak, Donna L. Hoffman. 2009

204 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/6d4f4b2431c6fd74ce994733d8c1d45af7901687

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. J. Carlson
2. Darrel D. Muehling
3. J. Beck
4. Conor M. Henderson
5. Stijn M. J. van Osselaer
6. Bart de Langhe
7. Robert W. Palmatier
8. Berend Wierenga

In Marketing

1. J. Carlson
2. Darrel D. Muehling
3. J. Beck
4. Conor M. Henderson
5. Stijn M. J. van Osselaer
6. Bart de Langhe
7. Robert W. Palmatier
8. Berend Wierenga

In Organizational Behavior and Human Resource Management

1. J. Carlson
2. Darrel D. Muehling
3. J. Beck
4. Conor M. Henderson
5. Stijn M. J. van Osselaer
6. Bart de Langhe
7. Robert W. Palmatier
8. Berend Wierenga

Citations in the corpus

• Review of the theoretical underpinnings of loyalty programs (2011, methodology): “This model distinguishes a deliberative type of processing that is rational, effortful, and analytic from an automatic type of processing that is experiential, effortless, and holistic (see Novak & Hoffman, 2009; Smith & DeCoster, 2000).”
• The effects of process and outcome accountability on judgment process and performance (2011, methodology): “…was assessed by measuring participants’ situation-specific rational thinking style or need for cognition with a previously validated questionnaire (Novak & Hoffman, 2009).4 The effects of process and outcome accountability on epistemic motivation and the subsequent impact on judgment quality in…”
• The Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing (2012, background): “In this situation, we reason that the assimilation of similar self-views (both of which are outwardly focused) would facilitate less scrutiny and greater ease to pursue the desired goal—which is compatible with eagerness, a promotion-oriented goal orientation (Novak and Hoffman 2009).”