Employee Engagement: Boosting Productivity in Turbulent Times

By Frank Catteeuw, E. Flynn, James Vonderhorst. 2007

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Demystifying customer brand engagement: Exploring the loyalty nexus (2011, background): “For example, within the unidimensional perspective, Guthrie and Cox (2001) emphasise the cognitive aspect of engagement, while Catteeuw et al. (2007) and Pomerantz (2006) highlight the emotional and behavioural aspects respectively.”
Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement (2016, unknown): “However, some studies see the concept as emotional (Catteeuw, Flynn, & Vonderhorst, 2007; Roberts & Davenport, 2002) or cognitive in nature (Guthrie & Cox, 2001), whereas others justify all three dimensions (Brodie et al., 2013; Calder, Malthouse, & Schaedel, 2009; Mollen & Wilson, 2010).”
Does experience affect engagement? Role of destination brand engagement in developing brand advocacy and revisit intentions (2020, background): “For instance, in organizational behavior, employee engagement is defined as “the degree to which employees are satisfied with their jobs, feel valued and experience collaboration and trust” (Catteeuw et al., 2007, p. 152).”
Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012, background): “(Behavioral) Catteeuw, Flynn, and Vonderhorst (2007) Implementation of employee engagement for organizational development at Johnson & Johnson.”