Market Orientation, Relationship Marketing Orientation, and Business Performance: The Moderating Effects of Economic Ideology and Industry Type

By L. Sin, A. Tse, O. Yau, Raymond P. M. Chow, Jenny S. Y. Lee. 2005

189 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/689a4b661286ba88feb9ce36f0f6fbc8ece6d9eb

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Organizational Behavior and Human Resource Management

In Strategy and Management

Citations in the corpus

Does country-of-origin matter in the relationship between brand personality and purchase intention in emerging economies? Evidence from China's auto industry (2008, background): “Convergent validity is the degree of agreement among two or more measures in the same construct (Sin et al. 2005).”
Role of entrepreneurship and market orientation in firms' success (2009, background): “The economic and cultural context in which firms operate may cause these differences; many research contributions provide empirical evidence pertaining to the incidence and implications of market orientation in transition, developing or ideologically different economies (e.g. Appiah-Adu, 1998; Hoole”
Reciprocity in Relationship Marketing: A Cross-Cultural Examination of the Effects of Equivalence and Immediacy on Relationship Quality and Satisfaction with Performance (2015, background): “The establishment, development, and maintenance of successful relational exchanges, known as relationship marketing (RM) (e.g., Leonidou et al. 2014; Morgan and Hunt 1994; Nijssen and Van Herk 2009; Samaha, Beck, and Palmatier 2014; Sin et al. 2005), have become a central focus of marketing exchange”
Moderating Effects of Entrepreneurial Orientation on Market Orientation‐Performance Linkage: Evidence from Chinese Small Firms* (2008, background): “…(Jaworski and Kohli 1993) and financial performance (for example, Kara, Spillan, and DeShields 2005; Kirca, Jayachandran, and Bearden 2005; Sin et al. 2005; Kaynak and Kara 2004; Verhees and Meulenberg 2004; Langerak 2003; Pelham and Wilson 1996; Slater Entrepreneurial orientation (EO);…”